So the deal with fast vs. slow fashion is basically that fast fashion is produced at a high speed to keep up with(/create) consumer demand for new things. You know how H&M always seems different even if you visit it after a week or two? It’s because they are actually adding in new stock on a nearly-week basis. Fast-fashion is also generally characterized as being made as cheaply and quickly as possible, so that it stays on-trend and is inexpensive enough for the consumer to keep buying something new every couple of weeks.
Slow fashion, on the other hand, is characterized by an emphasis on quality materials, quality manufacturing (and often ethical manufacturing) and a larger emphasis on curating a smaller line of items that are all high quality.
I work in a non-profit, so Reformation is out of my budget, but it was interesting to read about Yael Aflalo’s approach to keeping up with the trends while also creating ethically and sustainably-made clothing. How should retailers balance consumer demand for trends with a responsibility to the ethical manufacturing?
I’m definitely intrigued by Aflalo’s and Reformation’s approach, although the fast/trend-based aspect makes me nervous (in general, I think the emphasis should be on consuming less), but since fashion is the second-most polluting industry in the world, it’s definitely a step in the right direction.
Read for yourself. What do you think?